I'm A Celebrity runs every night for roughly three weeks each November and has a way of taking over every conversation in the UK while it's on. If you're abroad during the series, falling behind means waking up to a morning full of spoilers. An eviction, a camp fallout, a surprise trial result: it's already everywhere by 7am. ITVX, ITV's free streaming service, carries the full run live and on catch-up. This guide covers how to access it from outside the UK.
Why ITVX is blocked abroad
ITVX is only licensed to broadcast in the UK. Try to open it from outside the country and you'll get a message saying the content isn't available in your region. A VPN fixes this by giving your device a UK IP address, so ITVX sees your connection as coming from the UK and lets you through. That's the whole fix.
What you need
- A free ITVX account. You need a registered ITVX account to watch anything. Sign up with your email address at itvx.com. You'll be asked for a UK postcode during registration; any valid one works. You don't need payment details or a TV licence for the free tier, and the full I'm A Celebrity series is there with adverts.
- A VPN with working UK servers. ExpressVPN is our top recommendation for ITVX. It refreshes its UK server IP addresses regularly, which means fewer blocked connections during a long series. NordVPN is a solid alternative. Free VPNs are almost always blocked by ITVX, and you really don't want to get cut off mid-episode during a bushtucker trial.
How to watch I'm A Celebrity from abroad
- Connect your VPN to a UK server before opening ITVX. If you open the site first, ITVX can log your real location for that session. Start with the VPN running.
- Open ITVX in a private or incognito window. Cookies from previous visits can reveal your real location even when your IP now shows a UK address. A private window clears those.
- Sign in to your ITVX account. ITVX won't play anything without a signed-in account.
- Search for I'm A Celebrity and start watching. Current episodes appear on the ITVX homepage during the series run, or search for it directly if you can't see it.
- If it blocks you, switch to a different UK server. ITVX blocks known VPN IP addresses. A different UK server usually gives you one that isn't flagged yet.
Watching live versus on catch-up
I'm A Celebrity airs live on ITV1 at 9pm UK time most nights during its run. The same episode goes up on ITVX shortly after it airs. If you're in a time zone ahead of the UK, it can appear earlier than you'd expect, so it's worth checking ITVX in the morning rather than waiting for the evening.
If you're behind the UK time zone, every episode stays on ITVX throughout the series, so catch-up is always there. ITV2 also carries a companion show that goes up on ITVX the same night, if you want more to watch between episodes.
Make sure your VPN connection is stable before you start watching. If it drops mid-episode, ITVX will stop the stream and you'll need to reconnect and reload. If that keeps happening, switch to WireGuard in your VPN app settings. It's faster and handles live video better than the older protocols.
Watching on the ITVX app and smart TVs
ITVX has apps for iPhone, Android, and several smart TV platforms. On a phone or tablet, use the full VPN app rather than a browser extension. A browser extension only protects traffic inside the browser, not the ITVX app running separately on the same device. Connect the VPN first, then open the app.
Amazon Fire TV Stick: the simplest smart TV route. ITVX is available directly from Amazon's app store. Install your VPN from the same store, connect to a UK server, and open ITVX.
Samsung and LG smart TVs: ITVX has a native app on both platforms, but these TVs don't support VPN apps directly. Either set up the VPN on your router to cover every device on your network, or share a VPN connection from your laptop as a wi-fi hotspot and connect the TV to that.
Apple TV: NordVPN and ExpressVPN both have tvOS apps available in the Apple TV App Store. Check there first. If your VPN doesn't have a tvOS app, the router method works just as well.



